One of East Africa’s most influential hip-hop artists, Ernest Nsimbi a.ka. GNL Zamba, is credited with
being a pioneer of hip-hop in Uganda. Celebrated as Uganda’s “ghetto storyteller,” GNL uses lyricism to both mirror and critique his society. GNL Zamba raps in English and his indigenous
Luganda dialect, fusing hip-hop beats with traditional African instrumentation, in
what he has coined “Lugaflow.” He is the founder and C.E.O. of independent hip-hop
record label, Baboon Forest Entertainment.